Interim policy — effective 30 August 2026, under final legal review. It accurately describes Kwelo’s real data practices as of this date. A small number of items are being finalised with our legal advisers: appointing our EU Article 27 Representative and confirming our UAE→EU transfer paperwork. Our privacy contact email moves to
privacy@kweloapp.comonce that mailbox is live.
Kwelo is operated by Kwelo Computer System and Communication Equipment Design L.L.C-FZ, a Limited Liability Company incorporated in the Meydan Free Zone (Meydan FZ), Dubai, United Arab Emirates (Formation No. 2652765, Licence No. 2652765.01), registered office Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba, Dubai, U.A.E. (“Kwelo”, “we”, “us”). We are the data controller for the personal data described in this policy.
We serve users in Finland and the EU. Because we offer our service to people in the EU, the EU GDPR applies to us even though we are established in the UAE (GDPR Art. 3(2)).
Our EU Representative (GDPR Art. 27): an EU Representative is being appointed. Until then, EU/EEA users may contact us directly at privacy@mesta.eu.com on any data-protection matter.
Personal data is hosted in the European Union (Ireland). As a UAE-based controller (Meydan Free Zone — a Dubai free zone that falls under the UAE federal data-protection regime, not a separate DIFC/ADGM data law) we also comply with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL).
This policy covers the Kwelo mobile app (iOS and Android) and the kweloapp.com website. It explains what personal data we collect, why, our legal basis, who we share it with, how long we keep it, and your rights under the EU General Data Protection Regulation (GDPR) and the Finnish Data Protection Act (Tietosuojalaki 1050/2018).
You give us:
Collected automatically:
Analytics / tracking: In the app, we currently use no third-party analytics or advertising trackers. On our website we use Plausible — a privacy-friendly, cookieless analytics tool that collects no personal data and cannot identify you — and, only if you accept it, the Meta and TikTok advertising pixels (see our Cookie Policy). If we add analytics elsewhere in future, we will update this policy, disclose the provider, and — where required — ask for your consent first.
| Purpose | Legal basis |
|---|---|
| Create and run your account; provide favourites, lists, reviews, loyalty | Contract (Art. 6(1)(b)) |
| Verify loyalty check-ins; prevent fraud/abuse; keep the service secure | Legitimate interest (Art. 6(1)(f)) |
| Process Kwelo+ subscription payments (via Apple/Google) | Contract + legal obligation (tax/accounting) |
| Marketing emails / promotions | Consent (Art. 6(1)(a)) — you can withdraw anytime |
| Non-essential analytics/advertising cookies | Consent |
| Comply with legal obligations | Legal obligation (Art. 6(1)(c)) |
We do not sell your personal data. We share it only with service providers who process it on our behalf under a data-processing agreement:
(Marketing-content tools we use to make our own promotional videos do not process your personal data and are not listed here.)
Selling or sharing your data for advertising. We do not currently sell or share your personal data with advertisers or other third parties for their own marketing, and we never do so by default. We may introduce advertising-related data sharing in the future — if and when we do, we will first: (a) update this policy to state exactly what is shared and with whom; (b) obtain your explicit opt-in consent; (c) show Apple’s App Tracking Transparency prompt where it applies; and (d) give you a clear way to opt out at any time. We will never sell your personal data without your consent. Separately, we may share aggregated or anonymised information that does not identify you (e.g. overall trends) — this is not personal data.
Your data is stored in the EU (Ireland). However, because our controlling entity is in the United Arab Emirates, your personal data may be accessed from or transferred to the UAE. The UAE is not covered by an EU adequacy decision, so these transfers are protected by Standard Contractual Clauses (SCCs) or other appropriate safeguards under GDPR Chapter V. Some providers (e.g. Apple, Google) may also process data outside the EEA under equivalent safeguards. You may request details of the safeguards from privacy@mesta.eu.com. As Kwelo expands internationally, we maintain appropriate safeguards and update this section.
You have the right to: access your data, rectify it, erase it (“right to be forgotten”), restrict or object to processing, data portability (get a copy in a portable format), and to withdraw consent at any time. To exercise any right, email privacy@mesta.eu.com — you can also delete your account and data directly in the app (Settings → Delete account), see Account & Data Deletion.
We respond within one month (GDPR Art. 12). We will not discriminate against you for exercising your rights.
Kwelo is not directed at children under 13. In Finland the age of digital consent is 13; users under that age require verifiable parental consent. We do not knowingly collect data from children under 13; if you believe we have, contact privacy@mesta.eu.com and we will delete it.
If you have a concern, please contact us first at privacy@mesta.eu.com. You also have the right to lodge a complaint with the Finnish supervisory authority:
Office of the Data Protection Ombudsman (Tietosuojavaltuutetun toimisto) — tietosuoja.fi — or with the supervisory authority in your EU country of residence.
We will update this policy as Kwelo evolves and post the new “last updated” date. Material changes will be notified in-app or by email.
privacy@mesta.eu.com · Kwelo Computer System and Communication Equipment Design L.L.C-FZ, Meydan Grandstand, 6th floor, Meydan Road, Nad Al Sheba, Dubai, U.A.E.